Financial and Management Accounting Essay Example | Topics and Well Written Essays - 3000 words

Financial and Management Accounting - Essay ExampleThe franchised hotels performed surprisingly in the recent social class. The occupancy levels are found to be 72% for the whole previous course of study and the occupancy levels in the second half of the previous year the rate was 79% (DeFond and Hung, 2003). There was a lower occupancy on Sundays. The average of ADR was observed to be 34 in the financial year and it further affixd in the second half of the year to 36.Intercontinental (IHG) group is a world(a) hotel company whose objective is to create excellent hotels that guests find irresistible. The group is found to hold a muscular market position with increase market share and offshoot. Total gross revenue of IHGs has change magnitude to 6% and is observed to be $23 billion. The groups revenue has decreased to 2% that is $1858 million (Nissim and Penman, 2001). The operational profit of the group has decreased by 3% and is observed to be $651 million. There has been 10% increase in dividend of the group as compared to previous year. The key performance indicators (KPI) examine the groups triumph in achieving growth strategy. KPIs much(prenominal) as the net room supply has increased to 710,295, growth in fee revenues has increased by 6.7% and the total gross revenue from hotels under IHG group has increased to $22 billion. The system contribution to revenue has also elevated by 71% in the genuine year (Carslaw and Mills, 2006).Easy Hotels owned hotel rooms have mounted in the past three historic period and the revenue also has gradually increased. The hotel group has implemented key marketing initiatives with digital and customer dish up focus and is successfully competing with other hotels (Lewellen, 2004). In spite of such performance, the company is facing the threat of increasing competition and oversupply of identical accommodation types within a city. The hotel is also facing operating risks such as increase in operating costs due to inf lation (Feng and Wang, 2000). The hotel employed the opportunities to create panoptic term