Marketing Strategy Justification with a Model Essay

Marketing Strategy Justification with a Model - Essay Example As a brief overview for the company’s product offering, it can be said that, the company’s product offering includes mainly developing latest technology devices in the field of pyrometrics, ceramic insulation, ceramic filtration, technical ceramics and various kinds of products of porous nature. The company, Mantec Technical Ceramics Limited is a leader all over the world in the B2B domain, in regards to their solution based offerings for highly innovative process and materials of ceramic technical (Mantec Technical Ceramics, 2012). Overview of Market The world, today, is getting increasingly dependent on technology. Ever since the widespread evolution of internet, emerging from the US during the middle of 1990’s, people have started to integrate and align their lives in relation to the developments happening in terms of technology and the latest communication devices. The four generations comprising of Baby Boomers, Generation X, Generation Y and the Millennium Generation have increasingly got dependent on the latest technological developments like the high end touch screen mobile phones, tablets PCs, laptop computers and the highly modernized I pads for availing the convenience and facilities provided by various products and services offered by today’s fast evolving Ecommerce based companies (National Tour Association, 2002, p. 17). This huge inclination of consumers worldwide for various kinds of technological devices have automatically triggered the demand for various small and vital components required for the production of these high tech devices. One particular product, which has become a key component for the development of these high tech technological devices and has experienced a sudden peak in demand, is the multi layer ceramic capacitors. The need for these ceramic capacitors has been tremendously high in markets, which produces high end portable devices in mass scale. As of today’s date, a large amount of these p ortable technological devices in manufactured in China and South East Asian countries, with them being recognized as the global hub for manufacturing of portable electronic products (Rajan, 2010). Identification of Market With the increase in demands for the latest technology high end portable devices by consumers all around the globe, there has been a tremendous spike in demand for the production of capacitors of ceramic nature. This demand for ceramic capacitor products has been increasingly high in markets where there has been a massive and large scale production for these high end technological devices. The entire Asia Pacific markets are increasingly considered as a global hub for production of electronic devices of portable nature (Rajan, 2010). Going by a micro level comparison of the demand forecasted for this multi layer ceramic capacitor on a market by market basis, it can be said that there are three scenarios that are arising in terms of future growth prospects in this p articular capacitor segment. In China, there has been a rising demand for the production of various portable devices like laptops, mobile phones and devices of similar nature. As a matter of fact, the demand for multi layered ceramic capacitors

Research Methods in Psychology An investigation of selfconscious Essay

Research Methods in Psychology An investigation of selfconscious emotions using qualitative methods - Essay Example For psychological researchers and analysts, more information is needed on the social situations that lead to these emotions, as well as the specific social interactions that can alleviate or heighten the negative emotional experience. The aim of this research project is to gather data from males and females relating to their own experiences with guilt, shame and embarrassment and to interpret the factors involved as well as the differences between men and women. To discover the different social situations and interactions that separate men and women in their experiences of guilt, shame and embarrassment, ten questionnaires containing three questions on the topic were distributed to five men and five women. Each question asked the informant to identify different situations in which he or she has or would experience guilt, shame and embarrassment. The questions left room for large or small descriptions by informants, and the unstructured form of each question ensured that those filling out the questionnaires weren't led in any particular direction in terms of their answers. Answers were therefore expected to be unique to every man and women who filled out the questionnaire. To interpret this data, keywords were extracted from the questionnaires, which had been separated into two sets representing women and men. The two sets of keywords were compiled for each question and compared to one another in terms of repetition and connotation. The keywords could then be sorted into specific categories depending on their relation to social interaction, personal emotional history, family, friends, and other factors. This comparison made it possible to identify themes on the subject of guilt, shame and embarrassment that were unique to men and women, as well as those that were seemingly universal. Results Qualitative research offers an unstructured look into the social interactions of people, something that psychologists can benefit from only if they can pinpoint certain factors and understand clearly what is actually going on. These questionnaires showed a clear trend between the outlook of men and women in regards to the situations that make them feel guilty, ashamed or embarrassed. Where women tend to feel immediate emotional responses in situations that involve their friends and family, they also are more susceptible to emotional response to strangers and acquaintances who appear to sit in judgement of them. Men also exhibit emotional responses when the situation involves family or friends, but many men can experience feelings of embarrassment more often in social situations that involve work acquaintances or other casual peers. One man described an occasion where he would feel embarrassed as "when I screw up on the job and everyone at work knows about it". Men were generally on par with women when it came to feelings of guilt and shame, in that these feelings tended to happen most often when family and close friends were involved. One woman said "I have felt the most ashamed when I have let my family down, either by hurting their feelings or depriving them of something I could have provided". Both men and women experienced guilt, shame and